Monthly Media Round-Up: October Edition
And just like that, October comes to a whirling end. Before we carve our pumpkins, we’re carving out some time to reflect on everything October brought us:
A lot of buzz this month surrounded The Broadview Hotel. We put out the first official press release detailing some of the features of the much-anticipated project. In the release, we invited neighbours and residents to attend a special ceremony across the street from the hotel where we unveiled the renovated facade and lit up the building for the first time.
Ahead of the lighting ceremony, The Toronto Star published an interview with Streetcar’s President Les Mallins on the construction of the hotel and Streetcar’s vision for this new venture. Tess Kalinowski wrote:
“The interior of the 58-room boutique hotel isn’t expected to receive guests until the spring, said Les Mallins, founder of Streetcar Developments, the company behind the $24-million project. […] The developer is promising there will be hints of the building’s past in the lobby, with brass and carrera marble fittings and fixtures. Vestiges of its past will also be on display with some Jilly’s memorabilia, including signs and the entertainers’ lockers, to be grouped in a small museum near the lobby washrooms.”
Post-lighting ceremony, a number of publications posted coverage of the event. Urban Toronto detailed how Mallins admitted that Streetcar has been eyeing the bulding for a while:
“We’ve had our eyes on the building ever since we became active in the area,” Mallins told the crowd assembled in a parking lot across Broadview Street as it waited for the lights to come on. Streetcar had, on multiple occasions, considered developing the property before purchasing it in 2014. By then, the building was suffering from a case of subsidence brought on by the strip club operators removing structural walls to maximize views of their stage.
Toronto Life documented the unveiling with images of the scaffolding coming down earlier in the day. In addition to the images they wrote:
“The former home of Jilly’s performed its final striptease yesterday, as the scaffolding that covered the Broadview Hotel for almost two years finally came down, revealing the restored exterior for the first time. The 1891 Romanesque Revival building had fallen into disrepair, thanks in part to some questionable stewardship by its former occupants, who reportedly knocked holes in load-bearing elements to give patrons better views of the stage. In 2014, the property was purchased by Streetcar Developments, which set about renovating the building into a boutique hotel with a ground-floor restaurant space.”
Addition wrap-ups of the hotel announcement and lighting ceremony were published at Inside Toronto, BlogTO, GoodHood, Indie88, Toronto Sun, Toronto Metro, The Bulletin and CTV Toronto. The Broadview Hotel was also listed as a Stylish Stay to keep an eye on in the print edition of The Kit.
As a final wrap up, we would like to leave October behind with our time-lapse video of the day we revealed the facade of The Broadview Hotel. What an exciting way to welcome the new season!