Monthly Media Roundup: June Edition
June was a bright month, and we hope to carry that torch into the later summer months as Toronto welcomes the Pan Am Games. Streetcar is thrilled to have joined forces with the Riverside BIA and the City of Toronto to sponsor the Riverside Bridge Lighting, which illuminated the Riverside Bridge with 35,000 LED lights just in time for opening ceremonies.
Snapd Beaches covered the bridge lighting, writing that “this 104-year old piece of Toronto history will be center stage when the Pan Am games arrive in Toronto.” The Toronto Star mentioned Streetcar’s involvement with the project, which “celebrates the structure that had long linked the downtown core with the east end.”
Inside Toronto focused how the bridge lighting kicked off Eats & Beats, a weekend-long neighbourhood celebration of food and fun in Riverside, while Torontoist noted how the illuminated bridge will be a beacon for the east. The bridge lighting was also immortalized in this stunning time-lapse video captured by local community member Amanda Bucks. This thorough article from Metro News noted some of the challenges of the undertaking: for example, did you know the Riverside Bridge Project required the collaboration of not only private sponsors but also the City of Toronto, the TTC, local residents, artists, architects, and designers?
Later in the month, Metro News also ran a story on the concept of “complete streets” in Toronto, and cited Streetcar’s Riverside Square project as a great example of a development with mixed-use ambitions. Complete streets are an important factor in creating safe, liveable neighbourhoods, which is why we designed the Riverside Square Project to offer both residences and retail spaces all anchored by a public square.